FLOATING HOUSE STUDIOS

Completed Spring 2013

Background: Floating House Studios is the one-man gaming studio of programmer and developer, Jacob Wenger.

Challenge: Inspired by the film's bold use of color and "reaching for the stars" attitude, Jacob requested the logo be inspired by the house from Disney's animated film, "UP."

RESEARCH

While the overall creative direction was more or less set, I looked at existing gaming studio branding and house logos for best practices and different illustration techniques in referencing a house. 

 

LOGO DEVELOPMENT

With his general direction in mind, I abstracted the house in a way that made it the client's own and focused on incorporating a logotype that could stand by itself when necessary, a must in gaming studio identities.   

 

Final Logo