Girls Who Code: Poster Series

Completed October 2016

CHALLENGE

Establish awareness of MIT Lincoln Laboratory during the Girls Who Code 6-week Summer Immersion Program hosted at Lincoln Beaver Works on MIT’s campus.

BACKGROUND

Girls Who Code is a national, non-profit organization that “aims to inspire, educate and equip young women for futures in the computing-related fields.” The space used in Beaver Works (shown in the Thank You card) is energetic but does not contain any obvious reference to MIT Lincoln Laboratory.

SOLUTION

Rather than advertise MIT LL directly, four boldly colored posters celebrate women in computer science history. Playful graphics, inspired by each woman’s specific area of research, tie the past to the present. They aim to inspire young women to continue a legacy of ground-breaking contributions to the computing-related fields.

CREDITS

Art Direction: Bryan Mastergeorge

Distribution Statement A. Approved for public release—distribution is unlimited. This material is based upon work supported under Air Force Contract No. FA8702-15-D-0001. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the U.S. Air Force.