Lindsey Lerner: Personal Logo

Completed December 2016

CHALLENGE

Create a logo for Lindsey Lerner's personal brand. The main mark must be a lion in honor of Lindsey's Jewish heritage and her fierce while confident and noble personality. The final logo should combine a casual and a professional graphic style.

BACKGROUND

Lindsey is the founder of Level Exchange, a community for the local music industry in Providence, Rhode Island. This particular logo is to exist separately from the Level Exchange brand.

SOLUTION

A funky blue lion, glasses similar to Lindsey's optical wear, and full mane mix with a stoic expression and a sans-serif lettering to create the casual/professional combination Lindsey requested.

 

Logo Development: Initial Concepts

 

Logo Development: Second iteration



 

Logo Development: Mane Exploration

LindseyLerner_manes.png

LindseyLerner_dev3.png
 

Final Logo