UFO Explorer

Completed Early Spring 2015

CHALLENGE

Package Harpoon's UFO Brand 12-can mix-pack in the bold, colorful and slightly wacky UFO brand. The sales force requested all four beers be displayed on each panel and to anticipate all forms of shelf placement.

BACKGROUND

The package contained 4 cans of 3 different UFO beers. While its fans adored the seasonal bottle mix-packs, Harpoon Brewery had not yet created a can mix pack.

SOLUTION

A Mars landscape inspired background main panel (as a nod to the UFO brand) with simple but bold and informative side panels.