Completed Early Spring 2015
Package Harpoon's UFO Brand 12-can mix-pack in the bold, colorful and slightly wacky UFO brand. The sales force requested all four beers be displayed on each panel and to anticipate all forms of shelf placement.
The package contained 4 cans of 3 different UFO beers. While its fans adored the seasonal bottle mix-packs, Harpoon Brewery had not yet created a can mix pack.
A Mars landscape inspired background main panel (as a nod to the UFO brand) with simple but bold and informative side panels.
THE UFO BRAND
As with the original UFO Explorer (first two images in Row 1; bottle mix-pack now discontinued) the mix can pack had to fit within the existing UFO products.
CONCEPTS FOR REVIEW
After much "exploration," I ultimately presented the following three concepts to the management team. The consensus was to proceed with the third concept due to its unique character .