HARPOON BREWERY PRODUCT PORTFOLIO

Completed April 2015

CHALLENGE

Provide the Harpoon Brewery sales force with a leave-behind brochure, including all current products.

BACKGROUND

Individual product sheets proved to be cumbersome for sales representatives wanting to acquire accounts unfamiliar with the two separate brands and breadth of Harpoon's product portfolio.

SOLUTION

A double gate fold brochure that introduces the viewer to the brewery's two main brands and provides a visual and brief description of each product. The design was also converted into a tablet-friendly .pdf for digital use.

 

Iconography exploration and in progress spread.