SORRY, MILK video

Completed Fall 2014

Photo by Carly Hagins, Property of Harpoon Brewery

Background: In the 2nd and 3rd quarters of 2014, Harpoon Brewery encouraged its consumers to stock up for a fun time with friends. Social media posts, including short, funny videos, showed all the ways friends can enjoy, and what might have to be sacrificed, for a #fridgefull of Harpoon IPA.

Challenge: Celebrate the beginning of football season by incorporating the elements of the campaign in a :30 video to be distributed on Facebook, Pandora and YouTube.  

My role: storyboards/basic scripting, filming, strategizing beer in fridge placement, editing with Premiere Pro.
 

Property of Harpoon Brewery

Property of Harpoon Brewery

During and after filming, Harpoon designer Carly Hagins captured a few photos, later used in #fridgefull campaign POS and other print materials. All photos property of Harpoon Brewery

Photo by Carly Hagins, Property of Harpoon Brewery

Photo by Carly Hagins, Property of Harpoon Brewery

Photo by Carly Hagins, Property of Harpoon Brewery