SORRY, MILK video
Completed Fall 2014
Background: In the 2nd and 3rd quarters of 2014, Harpoon Brewery encouraged its consumers to stock up for a fun time with friends. Social media posts, including short, funny videos, showed all the ways friends can enjoy, and what might have to be sacrificed, for a #fridgefull of Harpoon IPA.
Challenge: Celebrate the beginning of football season by incorporating the elements of the campaign in a :30 video to be distributed on Facebook, Pandora and YouTube.
My role: storyboards/basic scripting, filming, strategizing beer in fridge placement, editing with Premiere Pro.
Property of Harpoon Brewery
During and after filming, Harpoon designer Carly Hagins captured a few photos, later used in #fridgefull campaign POS and other print materials. All photos property of Harpoon Brewery