Deep Root Revolution
Deliverables
Logo & Style Guide
Signage
Brochure
Business Card
Apparel
The Deep Root Irrigation System delivers a bulb of saturation to where plants and trees need it most—their roots. Compared to traditional surface methods of irrigation, the Deep Root system uses water more efficiently, promotes deep tap roots, and significantly reduces the need for fertilizer and other energy sources.
Initial concepts:
roots and water
As a Prime Distributor of the irrigation system, Deep Root Revolution requested a geometric, bold, and memorable mark that would stand out and excite the sales team, but still be approachable within the agriculture industry.
DRR has big plans—they hope to be a global solution. For flexibility across languages, we ultimately moved away from a solution that relied solely on a wordmark or monogram.
Root Drop
The Root Drop is the core of Deep Root Revolution’s identity. It is not only an abstract representation of downward root growth, but depicts the channels created in the soil as the drop delivers hydration to the tree or vine.
Color Palette
Green
vigorous growth, life, health
Gray
bold, modern, approachable
Blue
bulb of saturation, hydration
Tan
soil’s transformation as it receives hydration
Prime Distributor of Deep Root Irrigation
Shortly into the design process, we discovered DRR was required to use the existing Deep Root Irrigation logo on most elements. On darker pieces, the angled flag consistently anchors the DRI logo while resolving the successful reproduction of the blue gradient element.
