Logo Gallery

Logo vs. Visual Identity vs. Brand

Liminal East focuses primarily on Logo and Visual Identity design. So what does that mean? Isn’t your brand your logo?

Well, no. It’s much more than that.


Logo
A visual mark that identifies your business. A logo system includes several variations of a logo for specific use cases.

Visual Identity
The specific style, treatment, and application of your logo, typography, color palette, photography, icons, etc. across print and digital collateral

Brand
The emotional perception of your business. Your visual identity can be used as a tool to communicate your businesses’s purpose and values, shaping the brand.

Ready to get started?

The best logos are a result of collaboration and making decisions with thoughtful intention. Whether you’re starting from scratch, looking for a refresh, or just want to get the conversation started, let’s chat.

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